I am browsing the site of a hosting service checking on prices and a little window pops up with a simple question, "Do you want help with this site?".
This is not an ad but a means to draw their customers into IM conversations. I have to say it worked very well. A quick chat and I had all the info I needed. Saved lots of reading spec sheets etc.
At the end it asked me if I wanted to send the chat session to an email address. A useful and unobtrusive way to collect email addresses. Nice.
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